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Transit Ads™ is implementing a campaign for well-known South African washing powder brand OMO to create brand awareness within the Northern Johannesburg area. The OMO branded bus, displaying vibrant creative in a way that is eye-catching and highly visible, is travelling a high-traffic route within the area and as a result is delivering maximum impact for the brand. The campaign, which runs between August 2016 and January 2017, aims to increase awareness of the various OMO products amongst the targeted residents and commuters. Busses are moving billboards with the ability to penetrate areas where other forms of Out of Home [...]

Transit Ads™ - South Africa’s largest transit media brand – is now offering marketers the opportunity to regionally and nationally dominate Metrorail media platforms. Shamy Naidu of Transit Ads™, outlines the bigger picture. The Commuter landscape is changing. Over the past years there has been an enormous focus on the development of public transport infrastructure and Train Stations in particular. Train Stations have been revamped, upgraded and turned into attractive environments that include retail, entertainment, banking and eating. Train Stations have become a multiple layered space that offers convenience for the commuter as well as the pedestrian passing through. For [...]

With feet firmly cemented in the transit environment, Shamendran (Shamy) Naidu has been appointed to Executive: Transit Ads™. Since starting at Provantage Media Group in 2009, Naidu has assisted the company in making significant strides in the outdoor space and has been instrumental in the creation of the Airport Ads® division and the growth of the Transit Ads™ division. Naidu, who is currently completing an MBA, is looking forward to augmenting and innovating advertising opportunities within the transit space. “I’m very excited at the opportunity afforded to me and look forward to helping grow the business further; within the current [...]

Taxis are hard-working Out of Home media formats that take brand messaging to specific areas. Creative is seen not only by commuters in the taxi rank environment, but also by pedestrians and motorists all travelling the same route every day. As a result frequency and visibility is high, leading to great brand recall. Golden Cloud has commissioned Transit Ads™ to wrap numerous taxis, in the knowledge that their brand messaging will successfully reach their targeted audience. Taxis penetrate both rural and urban areas. As a vibrant outdoor advertising medium they attract a lot of attention. For more information on how [...]

Powa Towas are the largest branding structures to be erected in the taxi rank and shopping mall environments in South Africa. Measuring 12 metres in height, they are highly visible and offer advertisers the opportunity to brand 152m² of high impact space in strategically selected, bustling, high volume commuter traffic flow areas. With the growing transport development that is taking place in the country, large commuter hubs are being created where multi-modes of transport converge and disperse. These hubs include retail and banking and are a captive environment for targeting consumers when they are most open to advertising messaging and [...]