News

Transit Ads™ has implemented a campaign for African Extracts that sees the brand showcased on MyCiTi buses travelling on major routes within the greater Cape Town area. Transit Ads™ has exclusive advertising rights to MyCiTi buses in Cape Town, providing a golden opportunity for brands wanting to stand out within this bustling major city. The bus network clocks 75 000 commuter journeys per day, so advertising on this medium provides unparalleled visibility and frequency. “Buses are giant billboards that have the ability to showcase brand messaging in areas where other forms of out of home are limited; or the opposite [...]

Transit Ads™ has implemented a nationwide campaign to spread the messaging that Penny Pinchers and BUCO have merged to become BUCO. Branded taxis throughout the country’s nine provinces are driving the messaging within urban and per-urban areas, ensuring that the target audience is aware of the merger and the rebrand. Five different creatives keep the messaging eye-catching, relevant and informative and appears on both exterior and interior branding. “Taxis provide an ideal opportunity for bringing brand messaging and information to commuters, motorists and pedestrians. Transit Ads’™ wide-reaching, nationwide footprint means that a large number of taxis penetrate areas where other [...]

DStv channel Studio Universal has once again hopped onto Transit Ads™ platforms with a nationwide campaign that promotes the channel and the movies that are aired on it. The messaging and the creative are being showcased on taxis, on TRANSIT.TV™ as well as in train stations. The brand continues to reap the benefits of Transit Ads™ solutions – access to the desired target market as well as reach, frequency, visibility and engagement are all objectives that are successfully met through this strategy. The campaign incorporates a number of touchpoints along the commuter journey to ensure that there is engagement with [...]

Leading out-of-home company Provantage Media Group is proud to announce that they have just been awarded a Level 1 B-BBEE rating by Grant Thornton – the highest BEE rating achievable. This makes Provantage one of the largest OOH media companies to have achieved a Level 1 rating and one of a small group of enterprise organisations within the Marketing and Communication sector to qualify as being truly empowered within the context of South African legislation. In addition to the level 1 B-BBEE rating, Provantage recently completed an equity transaction, which has resulted in the company becoming Black-owned. Jacques du Preez, [...]

Coca Cola has taken advantage of Transit Ads’™ national dominance package across six of the country’s biggest train stations, in order to successfully engage commuters with their “Enjoy the feeling” campaign. The Transit Ads™ dominance package provides Coca Cola with the opportunity to brand key medium and large format sites within the country’s busiest train stations, providing an all-encompassing, top of mind awareness in a captive environment that is not cluttered by other brands. Park Station, Pretoria Station, Germiston Station, Cape Town Main Station, Durban Station and Berea Station are showcasing the Coca Cola messaging on a grand scale. Train [...]