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Transit Ads™ and its widespread digital television network TRANSIT.TV™ have been rebranded and refreshed in line with the wants and needs of its target audience, providing advertisers with opportunities that are bolder, better and more powerful. Transit Ads™ is South Africa’s largest transit media company, boldly leading the way in innovation, marketing solutions and footprint within the transit environment. The new corporate identity reflects the finger-on-the-pulse approach and comprehensive offerings of Transit Ads™, where effective and successful engagement amongst a sought-after audience of tens of million, economically active consumers is guaranteed. “The new look of Transit Ads™ points to the [...]

Transit Ads™ has implemented a geographically targeted campaign for Linctagon within the greater Cape Town area. The campaign incorporates the exterior and the interior branding of MyCiTi buses travelling on specific routes; as well as the branding of lightboxes within the Civic Centre MyCiTi Bus Terminal precinct. The Linctagon branded lightboxes are situated within 4 of the total 12 routing pods within the Terminal, providing the opportunity for the brand to benefit from consumer engagement when dwell time is high. The Civic Centre MyCiTi Bus Terminal is classified as a mega station and it bustles with activity from 06h00 till [...]

  By Hugh Wilson: National Sales Manager - Transit Ads™  Affordability and instant brand recognition make taxi advertising a no-brainer – yet this hugely effective marketing medium is still under-utilised by brands. It’s time to stop begrudging the taxi driver and seeing taxis for their worth and their valuable contribution to the country and to the economy, not to mention the advertising industry. Minibus taxis are an immutable part of the South African landscape, like sunshine and traffic jams. Every day, a whopping 18 million people commute using taxis –  and contribute to an industry valued at R16,5bn. The ubiquitous [...]

Hello Group has implemented a national campaign through Transit AdsTM, harnessing the frequency, reach and impact of taxi branding and fully-fledged digital television channel TRANSIT.TV™ The Hello Group creative and messaging is visible to commuters at all points of their journey: from seeing the commercial on TRANSIT.TV™ screens in taxi ranks, train stations and bus stations and then within the taxi, to being exposed to the branding on the actual taxis. The result is frequency and visibility that is extremely high, thus leading to excellent brand recall. Shamy Naidu Executive: Transit Ads™, explains that where messaging, creative and platform are [...]

DStv - MultiChoice’s digital satellite TV service in Africa, has once again selected Transit AdsTM platforms to advertise its Platinum packages to its target audience. The brand has launched its new creative on the interior panelling and back of the MyCiTi buses in Cape Town, which are used by consumers across target markets. Between June this year and April 2017, DStv is using the exclusive Transit Ads™ platform to drive home the message that purchase of its Premium Package will give viewers access to programs such as Ballers, Die Byl, Suits and Ray Donovan. For more information on how to [...]