News

National digital television channel TRANSIT.TV™ continues to bring commuters content that is engaging, entertaining, newsworthy and relevant. Most recently the channel brought an exciting Kaizer Chiefs competition to its audience of 10 million viewers monthly. The winner, Zacharia Joe Mathe from Soweto, saw the competition on TRANSIT.TV™ when he was at Johannesburg’s Park Station. “I am such a lucky guy, I saw the competition and I thought this is my opportunity because I love Kaizer Chiefs so I sent my photo and now I have won!” says an excited Mathe. “With consumers becoming increasingly technologically-savvy, it was essential for TRANSIT.TV™ [...]

Shamy Naidu – Executive: Transit Ads™, explains that as the media landscape continues to fragment, out of home media and in particular media in transit environments will continue to grow. As the media landscape continues to fragment and consumers have more control of how, when and where they consume information, we will continue to see growth in out of home media in transit environments. Over the past few years we have witnessed significant developments in this space with the expansion and upgrade of the transport system nationally. This has created brilliant opportunities for out of home to fit seamlessly in [...]

Skhumbuzo Nkosi, Director: Media, Provantage Media Group, explains how purpose driven marketing campaigns that consider content as well as context will ensure that brand objectives are met successfully. A successful marketing campaign is one that not only reaches consumers, but is also able to influence them. A great campaign is about delivering the right message to the right person at the right time and in the right environment. It’s creating the right balance between content and context. The media landscape continues to fragment and as such the use of out of home media and media in transit environments in particular, [...]

Provantage Media Group’s TRANSIT.TV™ has substantially increased its national footprint and now broadcasts to an impressive 10 million viewers each month. Whether in a taxi, at a taxi rank, at a train station or a bus station, commuters are engaging with the highly entertaining and informative digital television channel. Over the years, TRANSIT.TV™ has established itself as a key player in the local broadcasting and out of home environment, one that simply cannot be ignored. Skhumbuzo Nkosi, Director: Media – Provantage Media Group says that “the success of TRANSIT.TV™ lies in its ability to engage viewers in a captive environment [...]

Transit Ads™ is proud to be bringing a new generation innovation to the transit environment, one that will amplify brand presence in a way that is highly entertaining and engaging. Pulse, which operates on electroluminescence principles, provides advertisers with the opportunity to be highly visible inside a taxi. The pulse panel features in the interior of taxis, closest to entry and exit point ensuring that all commuters engage with the featured brand messaging. Pulse works with electroluminescence - an optical and electrical phenomenon in which a material emits light in response to the passage of an electric current. These ‘glowing [...]