News

Train and Train Station branding is fast becoming a highly sought after medium for reaching a large consumer audience with excellent frequency, to deliver exceptional results. Every day, train stations experience a high footfall of commuters and offer high dwell times and brand visibility that translate to positive brand and messaging recall. Provantage Media Group’s Transit Ads™ has exclusive media rights to 153 PRASA stations nationally, offering brands a platform to reach an economically active commuter group. Furthermore, as train stations and train infrastructure grows - due to a high level of investment that is underway and planned as part [...]

Provantage Media Group is proud to announce the launch of South Africa’s largest transit media brand – Transit Ads™. Transit Ads™ consolidates a variety of transit media offerings into one exceptional and comprehensive portfolio. Transit Ads™ will be staffed by a team of transit media specialists with access to a wide range of media opportunities and sophisticated research, enabling them to develop integrated Transit Media campaigns that will be unmatched in the industry. 16,6 Million South Africans make use of taxis, buses and trains every week and they form the backbone of the economy. Transit Ads™ offers a multitude of [...]

Provantage Media Group’s highly successful TRANSIT.TV™ channel can now be enjoyed by commuters at the busy Buscor Bus Terminal in central Nelspruit, Mpumalanga. With over 1 million monthly passengers and 580 buses passing through the terminal, the channel provides a golden opportunity for advertisers to reach this economically-active, highly influential consumer market. The first roll out of TRANSIT.TV™ at the bustling Buscor Terminal has seen forty-two high definition screens installed in key areas throughout the terminal including ticket areas and platforms. In line with the Provantage Media Group ethos of consistent innovation and improvement, the design of the screen enclosures [...]

In line with providing advertisers with a diverse range of strategic offerings, the highly successful TRANSIT.TV™ now provides brand embedded content packages for advertisers wanting to reach South Africa’s economically active commuter audience. Brand embedded content is an effective tool for sharing the benefits and the unique selling points of a brand to its target audience. In this day and age where consumers want added value from media, the benefits of sponsored content are primarily twofold – it offers education and entertainment to viewers and for advertisers, enhances brand visibility and keeps it top of mind. “With over 7 million [...]

Clever Dick, a campaign that promotes safe medical circumcision, is spreading the health message through Provantage Media Group’s taxi branding. Taxis are moving billboards that travel the same routes every day, attracting the attention of a number of target audiences. “While taxi branding is aimed primarily at the commuter audience, the medium is also visible to pedestrians and motorists. For the Clever Dick campaign where it is important to spread the message far and wide, taxi branding is highly beneficial,” says Jean Coetzee, General Manager - Provantage Out of Home Media. Taxi advertising provides both advertisers and commuters with an [...]