Transit Track confirms TRANSIT.TV’s Brand Appeal
It’s just over a year since Provantage Out of Home Media launched TRANSIT.TV™, the digital channel that flights in taxis, taxi ranks and train stations, and so far it has proven its worth in terms of growth, national commuter appeal and advertising ROI. According to Transit Track™ research, a collaboration between Millward Brown and Provantage Media Group, TRANSIT.TV™ has a strong appeal amongst taxi commuters with 91% of commuters claiming that the channel is a good viewing experience, thus further entrenching the brands that advertise on the medium. Janine Tvrz, Account Director at Millward Brown says that the channel is [...]
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