TRANSIT TV

TRANSIT TV

TRANSIT TV

Transit TV (TTV) is South Africa’s leading digital place-based network, built for audiences on the move.

Positioned across taxi ranks, bus depots, and train stations, Transit TV connects brands to commuters throughout their daily journey. With strategically placed screens in high-traffic, high-dwell environments, TTV delivers consistent visibility where attention is naturally captured.

Our network spans 35 key commuter locations across 8 provinces, delivering over 43 million monthly VACs and reaching millions of South Africans every month. By integrating multiple screens within each location, Transit TV ensures repeated exposure and strong message recall at scale.

What sets Transit TV apart is its ability to combine reach, frequency, and relevance. Commuters spend significant time within transit environments, engaging with screens that deliver a live mix of news, weather, sport, and entertainment, creating a dynamic and trusted viewing experience that keeps audiences attentive and receptive to brand messaging.

Transit TV is designed for performance. With verified audience measurement, flexible campaign management, and real-time content updates, advertisers can optimise messaging and track impact with confidence. The result is a highly efficient media solution that delivers strong reach and frequency at competitive CPMs, making it a powerful addition to any media strategy.

Always on. Always visible. No distractions.
Transit TV ensures your brand is seen, again and again, throughout the commuter journey.

 

TRANSIT TV

THE NETWORK

TRANSIT.TV™ is managed and controlled by Transit Ads and allows for regional and geographical specific programming and advertising.

STATION CONTROLS AND REPORTING

  • The station utilises a combination of 3G and Wi-Fi networks to ensure delivery in real time.
  • Live operational tracking daily.
  • Technical teams and rank ambassadors in all TRANSIT.TV™ stations and ranks.
  • Monthly system flighting schedules and reports are generated and presented to client.

Content

Relevant content is key to provide advertisers with an engaged audience and retain interest in the channel. The content generated has been put together to entertain, educate and inform commuters.
Content is divided into 4 main segments, namely: News, Sport, Entertainment and Lifestyle. In line with our objective to engage commuters, content streams and genres are regularly tracked and commuter appeal monitored to enable the delivery of highly desirable content.

Measurement

In partnership with Millward Brown, Transit Track delivers regular channel and advertising efficacy data and provides key insights into commuter behaviours and shopping patterns within commuter nodes.

  • 12 out of 15 brands were recalled spontaneously.
  • Emphasizing value deals on Transit TVTM and can drive persuasion towards a brand. Value offerings were recalled by up to 65% of commuters.
  • 87% of commuters enjoy watching news related content.