News

As part of its launch, the new, ground-breaking Daily Kick app has partnered with TRANSIT.TV™. The Daily Kick app brings its users stories from Daily Sun, Soccer Laduma, Kickoff and thousands of other local and international news and sports sites. Users can choose their interests and the best breaking news and sports will come to them, ensuring that content is personalised and relevant. The Daily Kick campaign launched on TRANSIT.TV™ in July 2017 with the objective of increasing awareness of the app and the exciting content that it delivers. TRANSIT.TV™ has been bringing entertainment, news and information to audiences in [...]

Shamy Naidu, Executive of out of home transit environment specialist Transit Ads™ outlines the new taxi advertising regulations as recently gazetted by the South African Department of Transport. On the 18th of August 2017, the Department of Transport gazetted the new taxi branding and advertising regulations. The new regulations affect how brands and media owners advertise on minibus taxis. Unfortunately, the broader advertising and media industry was not consulted during the lead up to the proclamation of the new regulations. The decision to implement these changes followed a process of exclusive interaction between government, taxi bosses and taxi associations. It [...]

Transit Ads™ has implemented a geographically targeted campaign for Reboost Energy Drink that sees the brand reaching its target market via two highly visible and impactful platforms -  taxi branding and TRANSIT.TV™. “Taxi branding and TRANSIT.TV™ work seamlessly to ensure target audience reach and engagement. Commuters are targeted when they are experiencing high dwell time and are thus very receptive to advertising messaging,” says Hugh Wilson, GM Sales: Transit Ads™. Furthermore, this type of out of home branding impacts path to purchase because a retail environment is never more than a five minutes’ walk from a taxi rank. So for [...]

Transit Ads is proud to announce the launch of an exciting content driven TRANSIT.TV™ partnership with leading entertainment digital platform SlikourOnLife. The site, currently one of the top 1 000 websites in South Africa, shares information on urban culture and music. It features videos and interviews to give substance to the music and musicians who may not have access to traditional platforms, and provides an accessible place for their videos. Content which is engaging, interesting and relevant is critical in terms of ensuring that consumers and commuters  remain engaged with the TRANSIT.TV™ channel.  The addition of entertainment and music content [...]

Rebranding is akin to a business adopting a new look, and success is not necessarily assured. Courage and planning are two essential ingredients that put to rest fears that wrong decisions are being made. media update’s Adam Wakefield spoke to Shamy Naidu, executive at Transit Ads™, about how the recent rebranding sought to establish Transit Ads™ as its own brand and highlight specialisation within the Provantage Media Group.  Read the interview here: (more…)