News

Reaching millions of commuters on the move makes sense for the family-friendly Aquafresh brand, which has rolled out a strategic taxi and Transit.TV™ campaign with Transit Ads™. The long-term campaign is exposing viewers and commuters to the memorable red, blue and white swish of Aquafresh toothpaste with its promise of all-in-one protection for teeth and gums. It is targeting commuters at train stations, taxi ranks and bus depots nationwide through Transit.TV™. In addition, the campaign will reach out to commuters through taxi wraps, which appear on 80 taxis around Gauteng (including strategic areas like Randburg, Roodepoort, Tembisa, Diepsloot, Mabopane, Kempton [...]

The Champions for Children (C4C) programme turned to taxis as part of a multi-media campaign to highlight ways to stop stunted growth in babies and young children. Grow Great leveraged the mobile OOH platform to increase awareness of this pressing preventable childhood development issue. With one in four of South Africa’s children under the age of five stunted, the aim of the campaign was to draw attention to how to help children reach their full potential. Using bright, colourful taxi wraps featuring cute babies and happy moms, the campaign stressed the value of good nutrition in a child’s early years. [...]

Provantage Media Group (PMG) has seen substantial organic and acquisition growth over recent years rendering the well-known Head Office location on Republic Road to no longer be suitable for the leading Out of Home media company.  The group has consolidated all of its operations and divisions into a new 6,500m2 made-to-fit Head Office situated at the corner of York and Bond Streets in Ferndale, Randburg. The new Head Office building houses all of the PMG divisions together with the PMG Training Academy and the central digital control room from which all digital media platforms are broadcast and managed. The company, [...]

Perfume and cosmetics company Arthur Ford is spreading the word about its direct-selling business model with an extended TransitAds™ campaign. The highly-targeted campaign kicked off in December last year with sleek full-wrap branding of 70 taxis in Gauteng, Limpopo, Mpumalanga, KwaZulu-Natal, the Western Cape and the Eastern Cape. This was followed by a further 34 taxis in the Free State and the North West Province this year (from 1 March to 31 May) and an additional two taxis in Butterworth (from 15 May to 15 November). The home and personal retailer will continue to wrap 104 taxis from 1 June [...]

SEPTEMBER 2019 - TRANSIT.TV™, South Africa’s largest digital placed-based network has been refreshed with a new look and feel, and extended offering, ensuring that it holds its own within the space of more established and traditional ‘linear’ television stations. Boasting a solid heritage within the transit media environment for over a decade, the channel has been very successfully adding value to millions of commuters daily via a mix of entertainment and relevant content and information. The market-leading digital network currently broadcasts to in excess of 13 million economically-active, influential and technologically savvy viewers every month.  In order to ensure the [...]