News

Integrated Rapid Transport Media (IRT), part of the Provantage Media Group (PMG) stable of companies, has once again successfully retained, the advertising rights to the MyCiTi infrastructure in the City of Cape Town. Launched in 2010, the ever-expanding service is seen a leading example of the benefits a Bus Rapid Transport system such as this brings to a city and its citizens. The last major expansion to the system was launched in October 2018 with the introduction of new routes and destinations as well as more direct routes with fewer transfers, and 29 new bus stops. Today the MyCiTi buses [...]

To create awareness for the Compensation Fund, the brand commissioned Transit Ads to implement a highly impactful 2-month campaign in both Johannesburg and Cape Town. The strategy included 45 branded Rea Vaya bus backs, 20 MyCiTi bus backs and a commercial flighted for 3 months on the national place-based digital television network Transit.TV™. The bus rapid transport systems in both Cape Town and Johannesburg transport over 4 million and just under 2,5 million passengers per month respectively, which means that the branding and messaging had excellent exposure and frequency during its intense awareness burst. Busses are moving billboards that move [...]

Over the next few months, commuters and pedestrians will be exposed to a wide-spread national PPC Cement Taxi Campaign implemented by leading transit media company Transit Ads™. PPC is a leading supplier of cement and related products in southern Africa, with 11 cement factories in South Africa, Botswana, DRC, Ethiopia, Rwanda and Zimbabwe. PPC’s capacity is around eleven and a half million tonnes of cement products each year and their mission is to empower people to experience a better quality of life through all their products. To keep their products top of mind amongst a variety of audiences, PPC Cement [...]

Shamy Naidu, Executive: Transit Ads™ outlines the importance of implementing 360° advertising campaigns within the highly effective, high frequency and captive transit environment. As in any other advertising environment, the need for a 360° campaign in the transit environment is vital to ensure maximise ROI and to keep brand and product top of mind. Transit Ads™ provides this opportunity to clients as its comprehensive range of offerings ensures that every touchpoint along a commuter journey is maximised to provide excellent advertising exposure. Over 12-million commuters use taxis on a weekly basis, while train and bus commuters combined make up 4-million [...]

KFC is benefiting from strategically placed branding within major commuter hubs and is successfully creating awareness of the ‘issa lot in a box’ specials. The campaign, implemented by Transit Ads™, incorporates Powa Towas as well as PRASA OOH media sites. Powa Towas are the largest branding structures to be erected in the taxi rank environment in South Africa. As such, they provide a high impact medium visible to millions of commuters that are both captive and frequent. Static media branding within PRASA Train Station environments is providing KFC with the golden opportunity to target consumers where they are most likely [...]