News

Energy drink Reboost is making effective use of the Out of Home medium and driving greater brand awareness of its products through a ‘powerful’ Transit Ads™ Out of Home media campaign. The energy drink’s objective is to elevate the Reboost brand and, in turn, generate a greater market presence and awareness of availability across South Africa, and thus has embarked on a three-month national campaign across all Transit Ads media. The full suite of products takes in Transit TV, taxi rank branding, Transit XL, Integrated Rapid Transit bus backs, and ‘Powa Towas’, with the broader objective to ‘own’ the transit [...]

Johannesburg, June 2020 - Transit Ads™ is once again pushing the boundaries in the commuter space, with the unveiling of a ground-breaking branding structure combining digital and large format static Out of Home formats in South Africa’s taxi and shopping mall environments. Powa Towa’s have proved to be highly successful advertising platforms and now the first ‘Digital Powa Towa’ has been activated in Kempton Park in Ekurhuleni, ahead of the roll-out of a network of these structures across the country, with Bloemfontein, Soweto, the province of KwaZulu-Natal, Rustenburg, Port Elizabeth and Nelspruit the next centres to receive them. Dual Format [...]

Johannesburg, June 2020 - Unfazed by the national lockdown, Transit Ads™ has put its time behind closed doors to good use and developed a progressive and ground-breaking new product that is able to provide brands with regular insights directly from their targeted consumers. TransitGo is an insights community developed by Transit Ads in partnership with Opinion Solutions, a mobile research company that provides consumer-centric mobile research services and engagement platforms “that consumers can relate to”.  First of its kind TransitGo is the first of its kind in South Africa and taps into the country’s diverse commuter market, with a focus on [...]

Transit Ads™ is in the process of launching Transit XL, a network of 3x6m digital screens expected to be viewed by around 5.5 million consumers a month – demonstrating the efficacy/potential reach of digital-out-home (DOOH) within the transit environment. There are currently three Transit XL screens in operation, located at Park Station and Pretoria Station in Gauteng and at Umlazi Taxi Rank in KwaZulu Natal. By the end of the year, more screens will be rolled out at strategic locations in Cape Town, Polokwane and Mangaung. Brands that are keen to advertise in these commuter hubs, which boast high footfall, [...]

Proudly South African out-of-home company Provantage Media Group is 52% black owned and 39% black female owned – but it says transformation is about so much more than ownership. When leading out-of-home company Provantage Media Group  (PMG) was awarded a Level 1 B-BBEE rating in 2017 – the highest possible assessment – it became one of the largest OOH media companies to have achieved such a rating. It was also one of a small group of enterprise organisations within the marketing and communication sector to qualify as being truly empowered in terms of South African legislation. PMG has not rested [...]