News

Transit Ads has launched the Commuter Chronicles Project, a qualitative and quantitative study of commuters within the South African transit environment. The revealing study demonstrates the relevance and importance of transit media in daily urban lives, highlighting REAL passenger perceptions of the transit environment and the advertising they are exposed to. https://youtu.be/iza4olW8YPY To develop an in-depth understanding of effective advertising communication within a transit environment, the Commuter Chronicles Project adopted a “design thinking” approach. This involved real commuters via focus group investigations of their daily journeys and audience journey mapping methodology, culminating in a quantitative segmentation of commuters. The Project [...]

Transit AdsTM - South Africa's largest transit media company - has launched the Commuter Chronicles Project. The project is a qualitative and quantitative study of commuters within the South African transit environment. The revealing study demonstrates the relevance and importance of transit media in daily urban lives, highlighting real passenger perceptions of the transit environment and the advertising they are exposed to. https://www.youtube.com/embed/iza4olW8YPY To develop an in-depth understanding of effective advertising communication within a transit environment, the Commuter Chronicles Project adopted a “design thinking” approach. This involved real commuters via focus group investigations of their daily journeys and audience journey [...]

Imagine you could expose your brand to millions of consumers, where captive audiences close to points of purchase in key commuter hubs have exhibited higher brain response to advertising campaigns and a vast increase in spontaneous advertising recall, delivering proven sales uplift. Introducing Transit XL from Transit AdsTM – large-format digital out-of-home advertising that connects with targeted audiences in key commuter hubs daily. With many top South African brands signing up, the numbers reveal high levels of engagement and positive results. What is Transit XL? Transit XL is a network of 11 large screens across the country with a total [...]

Johannesburg, July 2021 – Telecommunications provider Telkom has partnered with Transit Ads to execute a targeted Out of Home campaign that speaks directly to commuters, pedestrians and motorists. The objective of the campaign is to drive increased levels of awareness of Telkom’s ‘Funeral Cover’ product and Telkom has identified bus and taxi branding as its preferred ‘canvas’ on which to roll out its creative and engage this particular audience. Approximately 80 taxis and 40 regional buses have been branded for this campaign, which spans across Gauteng, KwaZulu-Natal, Limpopo and Mpumalanga, ensuring excellent geographical spread and reach across South Africa. In [...]

Johannesburg, July 2021 – Namibian food brand Pasta Polana is making a big statement in the South African commuter environment with a Transit Ads campaign that looks set to generate greater awareness of this brand and its pasta products. With a focus on high visibility and impact, Pasta Polana is making effective use of the largest branding structures to be erected in the South African taxi rank and shopping mall environments – the Transit Ads Powa Towas. These Powa Towas measure 12 metres in height and offer advertisers the opportunity to brand 96m2 of advertising space in strategically-selected, bustling commuter [...]