PRASA

KFC is benefiting from strategically placed branding within major commuter hubs and is successfully creating awareness of the ‘issa lot in a box’ specials. The campaign, implemented by Transit Ads™, incorporates Powa Towas as well as PRASA OOH media sites. Powa Towas are the largest branding structures to be erected in the taxi rank environment in South Africa. As such, they provide a high impact medium visible to millions of commuters that are both captive and frequent. Static media branding within PRASA Train Station environments is providing KFC with the golden opportunity to target consumers where they are most likely [...]

The widespread Transit TV™ audience is now being exposed to the benefits and usage of a new offering from YouTube called YouTube Go. Understanding the value of digital platforms, YouTube Go has commissioned Transit TV™ to flight its commercial to ensure that South African consumers know about the new app and understand how to use it. YouTube Go is a new app that allows consumers to enjoy offline viewing and sharing, even with limited data or a slow connection. The current YouTube app is too data-heavy for it to be usable to most viewers. The new app is nimbler and [...]

Shamy Naidu, Executive: Transit Ads™ outlines the milestones on the growth trajectory of national digital television channel TRANSIT.TV™. In 2007 Provantage Media Group launched an in-taxi television channel called Provantage Transit TV. It aired in 500 taxi nationwide to an audience of just over 2 million consumers in the primary metropolitan areas of Gauteng, Kwa-Zulu Natal and the Western Cape. The channel offered entertaining, informative and relevant content. The idea was borne out of a marketing need for a unique out of home visual communication touchpoint that ran 365 days a year to a highly sought-after commuter audience. The groundbreaking [...]

Coca Cola has taken advantage of Transit Ads’™ national dominance package across six of the country’s biggest train stations, in order to successfully engage commuters with their “Enjoy the feeling” campaign. The Transit Ads™ dominance package provides Coca Cola with the opportunity to brand key medium and large format sites within the country’s busiest train stations, providing an all-encompassing, top of mind awareness in a captive environment that is not cluttered by other brands. Park Station, Pretoria Station, Germiston Station, Cape Town Main Station, Durban Station and Berea Station are showcasing the Coca Cola messaging on a grand scale. Train [...]