Mindshare

Transit Ads™ was an integral partner within the market research campaign implemented by PEP in 2017. Knowing and understanding the customer plays a vital role in how a brand plans its marketing strategy. With this in mind, the PEP Marketing Team, Mindshare and Transit Ads™ immersed themselves into the lives of caregivers within the community of Khayelitsha in the Western Cape. The campaign’s main objective was to uncover what the PEP customer revered about the brand and also how the brand offering could be improved. Each interview was documented and filmed to ensure a systematic, objective collection and analysis of [...]