{"id":9754,"date":"2019-11-01T07:37:53","date_gmt":"2019-11-01T07:37:53","guid":{"rendered":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/?post_type=news-article&#038;p=9754"},"modified":"2019-11-01T07:45:42","modified_gmt":"2019-11-01T07:45:42","slug":"aquafreshs-sparkling-campaign","status":"publish","type":"news-article","link":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/news-article\/aquafreshs-sparkling-campaign\/","title":{"rendered":"Aquafresh\u2019s sparkling campaign targets consumers on the move"},"content":{"rendered":"\n<p><strong><em>Reaching millions of commuters on\nthe move makes sense for the family-friendly Aquafresh brand, which has rolled\nout a strategic taxi and Transit.TV<\/em><\/strong><strong><em>\u2122<\/em><\/strong><strong><em> campaign with Transit Ads<\/em><\/strong><strong><em>\u2122. <\/em><\/strong><strong><em><\/em><\/strong><\/p>\n\n\n\n<p>The long-term campaign\nis exposing viewers and commuters to the memorable red, blue and white swish of\n<a href=\"https:\/\/www.myaquafresh.co.za\/\">Aquafresh<\/a> toothpaste with its promise of all-in-one\nprotection for teeth and gums. It is targeting commuters at train stations,\ntaxi ranks and bus depots nationwide through <a href=\"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/product\/transit-tv\/\">Transit.TV<strong><em>\u2122<\/em><\/strong><\/a>. In addition, the campaign will reach out to commuters through <a href=\"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/product\/taxi-branding\/\">taxi wraps<\/a>, which appear on 80 taxis around Gauteng\n(including strategic areas like Randburg, Roodepoort, Tembisa, Diepsloot,\nMabopane, Kempton Park and Katlehong) and 10 taxis in Botswana. <\/p>\n\n\n\n<p>The strategic OOH\ncampaign aims to increase the visibility of a mature and much-loved South\nAfrican brand. &nbsp;<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/\">Transit Ads<\/a>\u2122 National Sales Manager\nHugh Wilson, \u201cThe Aquafresh campaign will reach a large consumer audience, both\non the busy roads of Gauteng and areas with a high footfall \u2013 the high\nvisibility of this trusted household brand will ensure strong recall and influence\npurchasing behaviour. With millions of commuters travelling on public transport\nweekly and waiting in high-dwell-time areas like taxi ranks and train stations,\nreach and frequency are assured.\u201d <\/p>\n\n\n\n<p>For more information on how to get your\nbrand noticed by a sought-after LSM B market, contact Hugh Wilson on 0861 776 826 or mail <a href=\"mailto:hugh@provantage.co.za\">hugh@provantage.co.za<\/a> &nbsp;<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"765\" src=\"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2019\/11\/Aquafresh-Park-Station-TTV-edit2-1024x765.jpg\" style=\" width:100%; height:auto \" alt=\"\" class=\"wp-image-9756\" srcset=\"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2019\/11\/Aquafresh-Park-Station-TTV-edit2-1024x765.jpg 1024w, https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2019\/11\/Aquafresh-Park-Station-TTV-edit2-300x224.jpg 300w, https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2019\/11\/Aquafresh-Park-Station-TTV-edit2-768x574.jpg 768w, https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2019\/11\/Aquafresh-Park-Station-TTV-edit2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Reaching millions of commuters on the move makes sense for the family-friendly Aquafresh brand, which has rolled out a strategic taxi and Transit.TV\u2122 campaign with Transit Ads\u2122. The long-term campaign is exposing viewers and commuters to the memorable red, blue and white swish of Aquafresh toothpaste with its promise of all-in-one protection for teeth and [&hellip;]<\/p>\n","protected":false},"featured_media":9755,"template":"","categories":[6],"tags":[],"class_list":["post-9754","news-article","type-news-article","status-publish","has-post-thumbnail","hentry","category-transit-ads"],"_links":{"self":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/news-article\/9754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/news-article"}],"about":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/types\/news-article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/media\/9755"}],"wp:attachment":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/media?parent=9754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/categories?post=9754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/tags?post=9754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}