{"id":9486,"date":"2019-09-03T11:55:09","date_gmt":"2019-09-03T11:55:09","guid":{"rendered":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/?post_type=news-article&#038;p=9486"},"modified":"2019-10-07T13:10:27","modified_gmt":"2019-10-07T13:10:27","slug":"unveils-new-look","status":"publish","type":"news-article","link":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/news-article\/unveils-new-look\/","title":{"rendered":"TRANSIT.TV UNVEILS NEW LOOK AND FEEL"},"content":{"rendered":"\n<p><strong>SEPTEMBER 2019<\/strong> &#8211; TRANSIT.TV\u2122, South Africa\u2019s largest digital placed-based\nnetwork has been refreshed with a new look and feel, and extended offering,\nensuring that it holds its own within the space of more established and\ntraditional \u2018linear\u2019 television stations. <\/p>\n\n\n\n<p>Boasting a solid\nheritage within the transit media environment for over a decade, the channel has\nbeen very successfully adding value to millions of commuters daily via a mix of\nentertainment and relevant content and information.<\/p>\n\n\n\n<p>The market-leading\ndigital network currently broadcasts to in excess of 13 million economically-active,\ninfluential and technologically savvy viewers every month.&nbsp; In order to ensure the relevance of the\ncontent, continuous updates are instituted to retain eyeballs on the screen,\ndelivering an appealing viewing experience to commuters all while ensuring high\nlevels of engagement and recall for advertisers.<\/p>\n\n\n\n<p><strong>A history of\ncontinued refinement<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"404\" style=\"aspect-ratio: 720 \/ 404;\" width=\"720\" controls src=\"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2019\/09\/TTV-promo-video-new-TTV_V3.mp4\"><\/video><\/figure>\n\n\n\n<p>Since Transit Ads\nlaunched <a href=\"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/product\/transit-tv\/\">TRANSIT.TV\u2122<\/a> in 2007, the network has undergone a number\nof upgrades to ensure that it retains its market-leading position, while providing\nnew engaging formats for commuters, and a greater array of advertising\nopportunities for brands.<\/p>\n\n\n\n<p>\u201cIn today\u2019s economy\nand media landscape, there is a critical need to keep a finger on the pulse as\nchange has become the new norm.&nbsp; A key\nfactor for us is delivering content in the most effective manner to reach the\nhighest number of people,\u201d notes Shamy Naidu, Executive at Transit Ads.<\/p>\n\n\n\n<p>Actively progressive\nin terms of both offering and content within the transit media space, Transit\nAds has been \u2018leading the pack\u2019 while aligning itself with the ever-evolving\nurbanisation and transport trends. Recently the company launched its\nlarge-format, digital billboard TRANSIT.TV\u2122 screens in Mdantsane and Thohoyandou \u2013 the\nfirst two sites in a planned roll-out across the country. Furthermore, it also\nincreased its mobile fleet with the rolling out of screens on the <a href=\"https:\/\/www.reavaya.org.za\">Rea\nVaya<\/a> network of buses in\nJohannesburg. <\/p>\n\n\n\n<p>The nett result of\nthe updated network provides advertisers with a larger audience across a\nbroader swathe of the country in key commuter nodes, solidifying the market\ndominance held by TRANSIT.TV\u2122 in the transit environment. <\/p>\n\n\n\n<p><strong>The digital playing\nfield \u2013 a key buy<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2019\/09\/New-Look-TTV-3-1024x683.jpg\" alt=\"\" class=\"wp-image-9488\" srcset=\"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2019\/09\/New-Look-TTV-3-1024x683.jpg 1024w, https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2019\/09\/New-Look-TTV-3-300x200.jpg 300w, https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2019\/09\/New-Look-TTV-3-768x512.jpg 768w, https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2019\/09\/New-Look-TTV-3.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Television viewing\nhas morphed, with linear television facing challenges from VOD and streaming\nservices which provide a demanding public with content that is not only relevant\nto them but viewed when they choose. Digital place-based networks such as\nTRANSIT.TV\u2122 need to ensure that the delivery of content is as engaging as other\nformats. However, they hold a specific trump card when it comes to delivering content\nfor commuters. <\/p>\n\n\n\n<p>These place-based networks\nbroadcast to viewers within captive environments where dwell-times and\nfrequency ensure that content is not only viewed, but at high levels of recall.\nThe latest <a href=\"https:\/\/billboardinsider.com\/ooh-reaches-90-of-travelers-younger-affluent-consumers\/\">2019 Nielsen Out of Home Study<\/a>&nbsp; found\nthat seventy-four percent of commuters notice digital place-based networks.\nCoupled to this, the December 2018 <a href=\"file:\/\/\/C:\/Users\/Master\/Dropbox\/Current%20Clients\/Provantage\/TransitAds\/Press%20Releases\/2018\/11%20Nov%202018\/YouTube%20Go\/PJ%20Solomon%20Monthly%20Media\">PJ Solomon Monthly Media<\/a> report &nbsp;shows recall of digital out of home advertising\nat 82%, the highest of all media formats and a CPM which rivals &#8211; and is often\ncheaper &#8211; than other formats. &nbsp;It is\nclear that platforms such as TRANSIT.TV\u2122 should be a key purchase in any media plan. <\/p>\n\n\n\n<p><strong>TRANSIT.TV offers\nincremental reach to advertisers<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2019\/09\/New-Look-TTV-11-1024x683.jpg\" alt=\"\" class=\"wp-image-9489\" srcset=\"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2019\/09\/New-Look-TTV-11-1024x683.jpg 1024w, https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2019\/09\/New-Look-TTV-11-300x200.jpg 300w, https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2019\/09\/New-Look-TTV-11-768x512.jpg 768w, https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2019\/09\/New-Look-TTV-11.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With television\nviewing becoming increasingly fragmented, a challenge has been posed to brands\nand agencies. How do we maintain reach and continue to influence viewers? <\/p>\n\n\n\n<p>Research conducted\nby Transit Ads with Kantar shows that <a href=\"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/news-article\/incremental-reach-tv\/\">reach and influence is incrementally\naugmented<\/a> when marketing\ncampaigns include both terrestrial television and TRANSIT.TV\u2122. &nbsp;Because the campaigns reach the right audience\nat the right time and when they are in the right frame of mind, there is far\nless wastage and brands receive a much higher level of ROI.<\/p>\n\n\n\n<p>Incremental reach\nranges from 8% to a staggering 50%, proving that TRANSIT.TV\u2122 offers media\nplanners a way to connect with audiences who cannot be reached on TV alone.\nCampaigns which achieved a TV reach of 70%+ and included TRANSIT.TV\u2122, all\nbenefitted from double (or triple) campaign frequency, due to high overlaps in\nexposure.<\/p>\n\n\n\n<p>\u201cWith the new look\nand feel and expanded offering, not only are we changing and adapting in order\nto offer advertisers an effective digital media platform, but we\u2019re leading the\nchange,\u201d concludes Naidu.<\/p>\n\n\n\n<p><strong>Innovation <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2019\/09\/New-Look-TTV-5-1024x683.jpg\" alt=\"\" class=\"wp-image-9490\" srcset=\"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2019\/09\/New-Look-TTV-5-1024x683.jpg 1024w, https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2019\/09\/New-Look-TTV-5-300x200.jpg 300w, https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2019\/09\/New-Look-TTV-5-768x512.jpg 768w, https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2019\/09\/New-Look-TTV-5.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Transit Ads is an\ninnovative brand with a service offering to match. Imbued with a culture of\ncontinually researching the needs and habits of commuters and objectives of\nbrands, it provides impactful and high-reaching advertising solutions,\ncharacterised by competitive costs and high recall levels. <\/p>\n\n\n\n<p><strong>More About TRANSIT.TV<\/strong><\/p>\n\n\n\n<p>The channel offers advertisers massive reach, excellent\nfrequency, geographical targeting as well as a captive audience that regularly\nexperiences long dwell times. For more information on TRANSIT.TV\u2122 call 0861 776\n826 or email <a href=\"mailto:shamy@provantage.co.za\">shamy@provantage.co.za<\/a>.<\/p>\n\n\n\n<p>View the TRANSIT.TV offering at <a href=\"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/product\/transit-tv\/\">https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/product\/transit-tv\/<\/a>\n<\/p>\n\n\n\n<p>Follow Transit Ads on <a href=\"http:\/\/www.twitter.com\/TransitAds_\">Twitter<\/a> and <a href=\"https:\/\/www.linkedin.com\/company\/transitads\">LinkedIn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEPTEMBER 2019 &#8211; TRANSIT.TV\u2122, South Africa\u2019s largest digital placed-based network has been refreshed with a new look and feel, and extended offering, ensuring that it holds its own within the space of more established and traditional \u2018linear\u2019 television stations. Boasting a solid heritage within the transit media environment for over a decade, the channel has [&hellip;]<\/p>\n","protected":false},"featured_media":9487,"template":"","categories":[6],"tags":[],"class_list":["post-9486","news-article","type-news-article","status-publish","has-post-thumbnail","hentry","category-transit-ads"],"_links":{"self":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/news-article\/9486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/news-article"}],"about":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/types\/news-article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/media\/9487"}],"wp:attachment":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/media?parent=9486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/categories?post=9486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/tags?post=9486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}