PMG divisions and IRT\nstrategic partners – Transit Ads<\/a> and Street Network<\/a> \u2013 have been tasked with the execution of the advertising and media\nrights on MyCiTi Bus Shelters, bus exteriors and interiors, bus stations and selected\nCape Town taxi ranks in key commuter nodes. <\/p>\n\n\n\n The new contract secures a larger footprint in Cape\nTown, allowing IRT media to be a dominant outdoor media operator in the city.<\/p>\n\n\n\n Shamy Naidu, Executive of Transit Ads & IRT\nMedia explains that during the past five years, the rights opportunities have\nprovided brands with unmatched out of home exposure along the city\u2019s main\nroutes and transit hubs, and he is excited to be able to continue in this vein.<\/p>\n\n\n\n \u201cThrough our partnership with IRT, advertisers have\naccess to sites that are extremely impactful, highly visible and geographically\ntargeted. The City of Cape Town and surrounds is exceedingly restrictive with\nregards to outdoor advertising and this is where the MyCiTi network offers a valuable\nopportunity to effectively target millions of consumers daily,\u201d say Naidu.<\/p>\n\n\n\n Advertising platforms on MyCiTi offer\nunprecedented opportunities for advertisers<\/strong><\/p>\n\n\n\n The advertising platforms offer uncluttered\nvisibility, impact and frequency with upwards of 3,5 million Capetonians seeing\nbus shelter and bus advertising every week. Since inception in 2010 to June\n2019, approximately 100 million passengers have used the MyCiTi network, with 80%\nof them making household purchasing decisions. On any weekday, close on 61,000\npeople in Cape Town make use of the network to commute to work, school and for\nleisure and other purposes.<\/p>\n\n\n\n With advertising not only visible to these commuters\nbut also those who commute via road – be it on foot, by car, taxi, motorbike or\nbicycle, MyCiTi advertising offers a broad array of effective media platforms\nfor brand and messaging exposure.<\/p>\n\n\n\n Integrated Rapid Transport Media (IRT), part of the Provantage Media Group (PMG) stable of companies, has once again successfully retained, the advertising rights to the MyCiTi infrastructure in the City of Cape Town. Launched in 2010, the ever-expanding service is seen a leading example of the benefits a Bus Rapid Transport system such as this […]<\/p>\n","protected":false},"featured_media":9482,"template":"","categories":[6],"tags":[],"class_list":["post-9483","news-article","type-news-article","status-publish","has-post-thumbnail","hentry","category-transit-ads"],"_links":{"self":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/news-article\/9483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/news-article"}],"about":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/types\/news-article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/media\/9482"}],"wp:attachment":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/media?parent=9483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/categories?post=9483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/tags?post=9483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2019\/08\/MyCiTi-Bus-Shelter_article.jpg\")
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