{"id":9396,"date":"2019-02-20T11:57:11","date_gmt":"2019-02-20T11:57:11","guid":{"rendered":"http:\/\/www.provantage.co.za\/?p=6639"},"modified":"2019-06-11T10:26:22","modified_gmt":"2019-06-11T10:26:22","slug":"compensation-fund-takes-bus","status":"publish","type":"news-article","link":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/news-article\/compensation-fund-takes-bus\/","title":{"rendered":"Compensation Fund takes the bus"},"content":{"rendered":"<p><strong><em>To create awareness for the Compensation Fund, the brand commissioned Transit Ads to implement a highly impactful 2-month campaign in both Johannesburg and Cape Town. The strategy included 45 branded <a href=\"http:\/\/www.provantage.co.za\/transit-ads\/transit-ads-awarded-rights-johannesburgs-rea-vaya\/\">Rea Vaya<\/a> bus backs, 20 <a href=\"https:\/\/www.myciti.org.za\/\">MyCiTi<\/a> bus backs and a commercial flighted for 3 months on the national place-based digital television network Transit.TV<\/em><\/strong><strong><em>\u2122<\/em><\/strong><strong><em>.<\/em><\/strong><\/p>\n<p>The bus rapid transport systems in both Cape Town and Johannesburg transport over 4 million and just under 2,5 million passengers per month respectively, which means that the branding and messaging had excellent exposure and frequency during its intense awareness burst.<\/p>\n<p>Busses are moving billboards that move along the same route daily, multiplying visibility exponentially as the not only reach bus commuters, but also pedestrians and motorists on their daily commutes.<\/p>\n<p>Coupled to the bus branding, Transit.TV\u2122 reaches a captive audience of 13,2 million viewers per month. The television network features content interspersed with advertising and sponsorship messaging, all relevantly packaged to entertain, inform and successfully engage the audience.<\/p>\n<p>Transit Ads\u2122 has exclusive media rights to the IRT MyCiTi bus rapid transport system in Cape Town and exclusive rights to Rea Vaya\u2019s Route 1B which includes the high-density areas of Soweto, JHB CBD, Braamfontein, Kingsway and Empire Roads.<\/p>\n<p>The advertising investment opportunities presented by Rea Vaya and MyCiTi are in line with, and take advantage of, consumer growth, urbanization, infrastructure development and socio-economic shifts. The busses pass through high density areas that include universities, malls, business districts and residential, which means that messaging on these touchpoints has impact, frequency and positive effect.<\/p>\n<p>Transit Ads offers an extensive portfolio of out of home solutions within the ever-expanding transit environment. For more information on how to effectively reach a wide-spread audience, contact Hugh Wilson on 0861 776 826 or <a href=\"mailto:hugh@provantage.co.za\">hugh@provantage.co.za<\/a> or contact us on Twitter <a href=\"http:\/\/www.twitter.com\/TransitAds_\">@TransitAds_<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To create awareness for the Compensation Fund, the brand commissioned Transit Ads to implement a highly impactful 2-month campaign in both Johannesburg and Cape Town. The strategy included 45 branded Rea Vaya bus backs, 20 MyCiTi bus backs and a commercial flighted for 3 months on the national place-based digital television network Transit.TV\u2122. The bus [&hellip;]<\/p>\n","protected":false},"featured_media":9329,"template":"","categories":[6],"tags":[90,121,18,111,24],"class_list":["post-9396","news-article","type-news-article","status-publish","has-post-thumbnail","hentry","category-transit-ads","tag-bus-branding","tag-compensation-fund","tag-myciti","tag-rea-vaya","tag-transit-tv"],"_links":{"self":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/news-article\/9396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/news-article"}],"about":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/types\/news-article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/media\/9329"}],"wp:attachment":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/media?parent=9396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/categories?post=9396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/tags?post=9396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}