{"id":9380,"date":"2018-03-22T12:17:49","date_gmt":"2018-03-22T12:17:49","guid":{"rendered":"http:\/\/www.provantage.co.za\/?p=2060"},"modified":"2019-06-10T14:46:06","modified_gmt":"2019-06-10T14:46:06","slug":"peps-market-research","status":"publish","type":"news-article","link":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/news-article\/peps-market-research\/","title":{"rendered":"Transit Ads a key partner in PEP\u2019s market research"},"content":{"rendered":"<p>Transit Ads\u2122 was an integral partner within the market research campaign implemented by <a href=\"https:\/\/www.pepstores.com\/\">PEP<\/a> in 2017.<\/p>\n<p>Knowing and understanding the customer plays a vital role in how a brand plans its marketing strategy. With this in mind, the PEP Marketing Team, <a href=\"http:\/\/www.mindshareworld.com\/south-africa\">Mindshare<\/a> and Transit Ads\u2122 immersed themselves into the lives of caregivers within the community of Khayelitsha in the Western Cape.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2064 alignleft\" src=\"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2018\/03\/PEP-Imersion4-300x200.jpg\" alt=\"PEP Transit Ads imersion\" width=\"300\" height=\"200\" \/><br \/>\nThe campaign\u2019s main objective was to uncover what the PEP customer revered about the brand and also how the brand offering could be improved. Each interview was documented and filmed to ensure a systematic, objective collection and analysis of data and information.<\/p>\n<p>\u201cKnowing your customer provides the type of insight that is tantamount to maintaining and creating brand resonance. From an Out of Home marketing perspective, the immersion provided the opportunity for our team to engage directly with the <a href=\"http:\/\/www.pepstores.com\">PEP<\/a> consumer and ascertain how best to communicate with them via our platforms,\u201d explains Hugh Wilson Head of Sales: Transit Ads\u2122.<\/p>\n<p>\u201cMarket Research lends credibility and trust to a brand, especially one that has been around for many years. As Out of Home solution providers, the benefit to Transit Ads\u2122 in terms of how we provide the perfect solution with the greatest impact to the brand, is enormous,\u201d continues Wilson.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2062 alignright\" src=\"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2018\/03\/PEP-Imersion2-300x200.jpg\" alt=\"Transit Ads PEP Imersion Western Cape\" width=\"300\" height=\"200\" \/><\/p>\n<p>Audiences continue to fragment, and as such there is even more urgency for brands to understand their audience and also evolve with them.<\/p>\n<p>For more information on how Transit Ads\u2122 can align your brand\u2019s marketing strategy to your targeted consumers, call Hugh Wilson on 0861 776 826 or email him on <a href=\"mailto:hugh@provantage.co.za\">hugh@provantage.co.za<\/a>, visit <a href=\"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/\">www.provantage.co.za\/transit-ads <\/a>or follow <a href=\"http:\/\/www.twitter.com\/TransitAds_\">@TransitAds_<\/a> on Twitter.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2063\" src=\"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2018\/03\/PEP-Imersion3-300x200.jpg\" alt=\"Transit Ads imersion with PEP Western Cape\" width=\"300\" height=\"200\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transit Ads\u2122 was an integral partner within the market research campaign implemented by PEP in 2017. Knowing and understanding the customer plays a vital role in how a brand plans its marketing strategy. With this in mind, the PEP Marketing Team, Mindshare and Transit Ads\u2122 immersed themselves into the lives of caregivers within the community [&hellip;]<\/p>\n","protected":false},"featured_media":7100,"template":"","categories":[7,6],"tags":[16,9,87,88,89],"class_list":["post-9380","news-article","type-news-article","status-publish","has-post-thumbnail","hentry","category-pmg","category-transit-ads","tag-cape-town","tag-hugh-wilson","tag-imersion","tag-mindshare","tag-pep"],"_links":{"self":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/news-article\/9380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/news-article"}],"about":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/types\/news-article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/media\/7100"}],"wp:attachment":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/media?parent=9380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/categories?post=9380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/tags?post=9380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}