{"id":9375,"date":"2017-11-14T15:26:12","date_gmt":"2017-11-14T15:26:12","guid":{"rendered":"http:\/\/www.provantage.co.za\/?p=2010"},"modified":"2019-06-10T10:58:49","modified_gmt":"2019-06-10T10:58:49","slug":"implements-ooh-campaign-spar","status":"publish","type":"news-article","link":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/news-article\/implements-ooh-campaign-spar\/","title":{"rendered":"Transit Ads\u2122 implements OOH campaign for SPAR Money Transfers"},"content":{"rendered":"<p><strong><em>To promote its Instant Money transfer service offering to a wide-ranging target audience, <a href=\"https:\/\/www.spar.co.za\/Home\">SPAR<\/a> has implemented an out of home campaign with Transit Ads\u2122. <\/em><\/strong><\/p>\n<p>Says John Goncalves of Transit Ads\u2122, \u201cSPAR has partnered with Transit Ads\u2122 on a variety of marketing projects in the past, and now they\u2019ve partnered with us to ensure that millions of consumers know about their Instant Money offering and &#8211; through effective messaging and execution &#8211; will be enticed to use it.\u201d<\/p>\n<p>To create awareness, promote the service and prompt action, the <a href=\"https:\/\/www.spar.co.za\/In-store\/In-Store-Services\/Instant-Money\">SPAR Money Transfer<\/a> messaging is visible on Powa Towas located in taxi ranks and strip malls across the country. Measuring 12 metres in height, Powa Towas are a dominant structure within a commuter environment and each Powa Towa has been strategically located to maximise visibility and impact.<\/p>\n<p>The campaign is amplified through TRANSIT.TV\u2122, South Africa\u2019s largest place-based digital television network. A SPAR Money Transfer commercial is flighting on screens in taxis, in train stations, at bus and taxi ranks, to an audience of 16,5 million commuters. TRANSIT.TV\u2122 is viewed in a captive environment with high dwell times, and as such it generates unrivalled reach, frequency and assimilation (when compared with traditional television).<\/p>\n<p>The Transit Ads\u2122 portfolio offers a wide range of strategically placed, highly impactful advertising platforms across South Africa. Each platform is specifically geo-located to ensure that brand messaging reaches the right audience in the right place and at the right time.<\/p>\n<p>\u201cTransit Ads\u2122 offers larger-than-life story-telling capacity. With the SPAR campaign, Powa Towas and TRANSIT.TV\u2122 offer a powerful combination. Each platform is contextually relevant and works to enhance the other platform to dramatically extend reach and frequency. The result is a campaign that effectively, strategically and geographically engages with a large consumer base when this consumer is open and attentive to advertising messaging. Both platforms are highly visible, effective and targeted,\u201d concludes Goncalves.<\/p>\n<p><strong>About Transit Ads\u2122<\/strong><\/p>\n<p>Transit Ads\u2122 is a wholly-owned division of Provantage Media Group and South Africa&#8217;s largest transit media brand. Transit Ads\u2122 consolidates a variety of transit media offerings into one exceptional and comprehensive portfolio. It is staffed by a team of specialists with access to a wide range of media opportunities and sophisticated research, enabling them to develop integrated transit media campaigns that deliver on bottom line.<\/p>\n<p>For more information on ow Transit Ads\u2122 can contextualise your brand, contact John Goncalves on 0861 776 826 or <a href=\"mailto:john@provantage.co.za\">john@provantage.co.za<\/a> or go to <a href=\"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/\">www.provantage.co.za\/transit-ads<\/a> or DM <a href=\"http:\/\/www.twitter.com\/TransitAds_\">@TransitAds_<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2012\" src=\"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-content\/uploads\/2017\/11\/SPAR-powa-towa-2-300x243.jpg\" alt=\"SPAR powa towa 2\" width=\"300\" height=\"243\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To promote its Instant Money transfer service offering to a wide-ranging target audience, SPAR has implemented an out of home campaign with Transit Ads\u2122. Says John Goncalves of Transit Ads\u2122, \u201cSPAR has partnered with Transit Ads\u2122 on a variety of marketing projects in the past, and now they\u2019ve partnered with us to ensure that millions [&hellip;]<\/p>\n","protected":false},"featured_media":7080,"template":"","categories":[7,6],"tags":[70,71,72,23,24],"class_list":["post-9375","news-article","type-news-article","status-publish","has-post-thumbnail","hentry","category-pmg","category-transit-ads","tag-ooh","tag-powa-towas","tag-spar","tag-transit-ads","tag-transit-tv"],"_links":{"self":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/news-article\/9375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/news-article"}],"about":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/types\/news-article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/media\/7080"}],"wp:attachment":[{"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/media?parent=9375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/categories?post=9375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/wp-json\/wp\/v2\/tags?post=9375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}