Transit Ads\u2122 is proud to be bringing a new generation innovation to the transit environment, one that will amplify brand presence in a way that is highly entertaining and engaging. Pulse, which operates on electroluminescence principles, provides advertisers with the opportunity to be highly visible inside a taxi. The pulse panel features in the interior of taxis, closest to entry and exit point ensuring that all commuters engage with the featured brand messaging.<\/p>\n
Pulse works with electroluminescence – an optical and electrical phenomenon in which a material emits light in response to the passage of an electric current. These \u2018glowing and moving\u2019 panels are operated in situ by a battery pack and the media lends itself perfectly to enhanced brand creative inside a taxi.<\/p>\n
Skhumbuzo Nkosi, Media Director says: \u201cOne of the aims of Transit Ads\u2122 is to constantly bring innovation into the OOH mix to create touchpoints that are not only appealing, but invite commuters to engage with a brand in a familiar environment, one that is part of their daily lives. Pulse is dynamic, exciting and eye-catching. It draws people in and allows the creative to really resonate.\u201d<\/p>\n
To view how pulse works go to: https:\/\/www.youtube.com\/watch?v=xMezLBisS_w<\/a><\/p>\n