{"id":10194,"date":"2020-06-23T10:40:24","date_gmt":"2020-06-23T10:40:24","guid":{"rendered":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/?post_type=news-article&p=10194"},"modified":"2020-06-23T10:47:07","modified_gmt":"2020-06-23T10:47:07","slug":"roll-out-digitally-enhanced-powa-towas","status":"publish","type":"news-article","link":"https:\/\/www.lion-test-sites.co.za\/transit-ads-2026\/news-article\/roll-out-digitally-enhanced-powa-towas\/","title":{"rendered":"TRANSIT ADS TO ROLL OUT DIGITALLY ENHANCED NETWORK OF \u2018POWA TOWAS\u2019"},"content":{"rendered":"\n

Johannesburg,\nJune 2020<\/strong> – Transit\nAds<\/a>\u2122 is once again pushing the boundaries in\nthe commuter space, with the unveiling of a ground-breaking branding structure\ncombining digital and large format static Out of Home formats in South Africa\u2019s\ntaxi and shopping mall environments.<\/p>\n\n\n\n

Powa Towa\u2019s have\nproved to be highly successful advertising platforms and now the first \u2018Digital Powa Towa\u2019<\/a>\nhas been activated in Kempton Park in Ekurhuleni, ahead of the roll-out of a\nnetwork of these structures across the country, with Bloemfontein, Soweto, the\nprovince of KwaZulu-Natal, Rustenburg, Port Elizabeth and Nelspruit the next\ncentres to receive them.<\/p>\n\n\n\n

Dual Format Advertising<\/strong><\/p>\n\n\n\n

Digital Powa Towas measure 12 metres in\nheight, are highly visible, and offer advertisers the opportunity to brand 152m2<\/sup> of\nhigh impact space in strategically-selected, bustling commuter traffic flow\nareas.<\/p>\n\n\n\n

With growing transport development taking\nplace in the country, large internodal commuter hubs are being created where\nvarious modes of transport converge and disperse. These hubs include retail and\nbanking and are a captive environment for targeting consumers when they are\nmost open to advertising messaging, and when they are most prone to retail\nactivity.<\/p>\n\n\n\n

Within this environment, Digital Powa Towas\noffer a media opportunity that delivers cost-effective impact and exposure to a\nlarge commuter audience – an audience that is extremely brand, product and\nprice-savvy.<\/p>\n\n\n\n

\u201cWith our Powa Towas,\nthe client has complete\nownership of the screen and the concept is a combination of static and digital\nwithin the commuter space,\u201d says Shamy Naidu, Transit Ads\nExecutive. \u201cThe\nstatic element helps with brand affinity and awareness, whilst the digital\nscreen allows for content, product and price, education opportunities etc. So,\nthe focus is on branding performing a dual role and also introducing new and\ninnovative ways to increase our digital footprint in the commuter space.\u201d<\/p>\n\n\n\n

This commuter space has become increasingly\nattractive.<\/p>\n\n\n\n

\"Powa<\/figure>\n\n\n\n

SA Commuter Snapshot<\/strong><\/p>\n\n\n\n

According to the most recent National Household Travel Survey<\/a> conducted by\nStatistics SA, roughly 66% of South Africa\u2019s commuting population makes use of\npublic transport, including travelling by taxi, bus and train. Approximately\n68% of that public transport segment use taxis and have an average daily dwell\ntime of 44 minutes.1<\/sup><\/p>\n\n\n\n

Further, in total, South Africa has a total public\ntransport commuter base \u2013 excluding the Gautrain and air travel \u2013 in excess of\n21 million, and that number looks set to increase, thanks to increasing\nurbanisation.<\/p>\n\n\n\n

Urbanisation<\/strong><\/strong><\/p>\n\n\n\n

According to research conducted by Transit\nAds<\/a>, the world\u2019s urban population is expected\nto increase by two-thirds by 2050, and here are a few other numbers and facts\nto note:<\/p>\n\n\n\n