{"id":58,"date":"2014-08-04T06:40:14","date_gmt":"2014-08-04T06:40:14","guid":{"rendered":"http:\/\/www.azipit.co.za\/mica2014\/?page_id=58"},"modified":"2020-09-29T15:02:00","modified_gmt":"2020-09-29T13:02:00","slug":"vision-mission","status":"publish","type":"page","link":"https:\/\/www.lion-test-sites.co.za\/mica-new\/about-us\/vision-mission\/","title":{"rendered":"Vision &#038; Mission"},"content":{"rendered":"<h2 class=\"subHead\">Mica has a proud history. We aim to please and impress every customer.<\/h2>\n<h3>Mica\u2019s Vision<\/h3>\n<p>\u201cMica is South Africa\u2019s <strong>leading expert in Do-it-Yourself and Hardware<\/strong> Brands in South Africa. Specialising in <strong>quality products<\/strong> in an all encompassing range of products for every <strong>home improvement<\/strong> job, Mica is the only convenient place to go for expert advice and assistance. Mica is the No. 1 Home Improvement Brand  South African consumers\u2019 brand of choice\u201d.<\/p>\n<h3>Mica&#8217;s Mission<\/h3>\n<p>\u201cMica strives to continually re-engineer and innovate, to be at the forefront of new developments in the <strong>retail hardware industry<\/strong> and thereby maximise the overall benefit of the Mica Group to all of the Mica stakeholders\u201d.<\/p>\n<p>To be the first choice destination for the home improver.<\/p>\n<p>Mica is proud to be able to offer all their members a large array of services and support and are constantly driving enhancements and the addition of benefits to their portfolio which, as a Mica Member, you will have access to.<\/p>\n<p>Join Mica today and become part of South Africa\u2019s number one <strong>hardware and DIY Brands<\/strong>  because at Mica, we pride ourselves on our product expertise, knowledgeable advice and customer service excellence. With over 140 stores nationwide, we also have the largest footprint of any <strong>DIY or hardware retailer in South Africa<\/strong>. Our excellent country wide footprint means more convenience for our customers. Find your nearest Mica today with our nifty <a href=\"[mica_home]\/store-locator\/\">store locator<\/a>.<\/p>\n<p>There is simply no other choice when it comes to satisfying your DIY and hardware needs  <i>let us show you<\/i> how!<\/p>\n<p><strong>At Mica, we don\u2019t just sell hardware, we understand it!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mica has a proud history. We aim to please and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":47727,"parent":6,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"class_list":["post-58","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vison And Mission | Leading DIY And Hardware Experts In South Africa<\/title>\n<meta name=\"description\" content=\"Mica is on of South Africa&#039;s leading DIY and hardware experts with the vision and mission to become the number 1 home improvement brand\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lion-test-sites.co.za\/mica-new\/about-us\/vision-mission\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vison And Mission | Leading DIY And Hardware Experts In South Africa\" \/>\n<meta property=\"og:description\" content=\"Mica is on of South Africa&#039;s leading DIY and hardware experts with the vision and mission to become the number 1 home improvement brand\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lion-test-sites.co.za\/mica-new\/about-us\/vision-mission\/\" \/>\n<meta property=\"og:site_name\" content=\"Mica Hardware\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-29T13:02:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lion-test-sites.co.za\/mica-new\/wp-content\/uploads\/2020\/09\/M73A0528_1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lion-test-sites.co.za\\\/mica-new\\\/about-us\\\/vision-mission\\\/\",\"url\":\"https:\\\/\\\/www.lion-test-sites.co.za\\\/mica-new\\\/about-us\\\/vision-mission\\\/\",\"name\":\"Vison And Mission | Leading DIY And Hardware Experts In South Africa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lion-test-sites.co.za\\\/mica-new\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.lion-test-sites.co.za\\\/mica-new\\\/about-us\\\/vision-mission\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lion-test-sites.co.za\\\/mica-new\\\/about-us\\\/vision-mission\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lion-test-sites.co.za\\\/mica-new\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/M73A0528_1024.jpg\",\"datePublished\":\"2014-08-04T06:40:14+00:00\",\"dateModified\":\"2020-09-29T13:02:00+00:00\",\"description\":\"Mica is on of South Africa's leading DIY and hardware experts with the vision and mission to become the number 1 home improvement brand\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.lion-test-sites.co.za\\\/mica-new\\\/about-us\\\/vision-mission\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lion-test-sites.co.za\\\/mica-new\\\/about-us\\\/vision-mission\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lion-test-sites.co.za\\\/mica-new\\\/about-us\\\/vision-mission\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.lion-test-sites.co.za\\\/mica-new\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/M73A0528_1024.jpg\",\"contentUrl\":\"https:\\\/\\\/www.lion-test-sites.co.za\\\/mica-new\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/M73A0528_1024.jpg\",\"width\":1024,\"height\":683},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.lion-test-sites.co.za\\\/mica-new\\\/about-us\\\/vision-mission\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.lion-test-sites.co.za\\\/mica-new\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About Us\",\"item\":\"https:\\\/\\\/www.lion-test-sites.co.za\\\/mica-new\\\/about-us\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Vision &#038; 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